Growth Specialist - Bangalore
Job Description:
Role :We are looking for a Growth Specialist to drive qualified lead generation across digital and offline channels. This is a hands-on execution role — you will run campaigns, create content, support the sales team, and own the top of the funnel. You will work directly with the Head of Growth and Business Development.Core Metric Qualified leads generated — measured weekly.
What You Will Do
Social Media & Paid Ads
- Audit current social media content and performance. Identify what works, what doesn't.
- Design and run paid ad campaigns (Meta, Google) with a clear objective: generate inbound leads, not likes.
- Track cost per lead, conversion rate, and lead quality by channel.
SEO & Website
- Research and implement SEO keywords relevant to our products and buyer segments.
- Track website traffic, page performance, and conversion.
- Optimise landing pages and CTAs to improve lead capture.
Content Marketing
- Work with the sales team to understand what buyers ask, object to, and respond to —then turn that into content.
- Own the case study pipeline — identify completed projects, coordinate site visits, get testimonials videographed.
- Brief our design freelancing team on content needs — reels, carousels, project walkthroughs.
- Repurpose case studies across channels: social, ads, email, website.
PR
- Work with our existing PR team to build brand awareness in the construction and climate-tech space.
- Coordinate on press placements, award applications, and founder thought leadership.
- Ensure PR outputs feed back into the content pipeline.
Market Research & Prospect Lists
- Support the sales team with prospect lists using Apollo and HubSpot.
- Research target accounts and buyer profiles to sharpen outreach targeting.
Exhibition Coordination
- Own end-to-end exhibition planning and execution — stall design, logistics, collateral, follow-up.
- Capture and qualify leads from exhibitions. Ensure every lead enters HubSpot with notes and next steps.
Who You Are
- 1–3 years of experience in growth marketing, content marketing, or digital marketing.
- Comfortable with Meta Ads Manager, Google Ads, and basic SEO tools (Ahrefs, SEMrush, or similar).
- Experience with a CRM — Odoo preferred. Willing to learn if not.
- Strong written communication. You can turn a site visit into a compelling case study.
- Data-driven. You look at numbers before making decisions.
- Self-directed. You don't wait to be told what to do.
- B2B experience in construction, building materials, or real estate is a plus — not required.
Key Skills :
Company Profile
The organization is a cleantech company focused on developing sustainable, carbon-negative building materials for the construction industry. They specialize in innovative bio-concrete solutions, including their patented Agrocrete technology, which delivers superior strength, thermal insulation, and cost-efficient construction while significantly reducing environmental impact.
Driven by innovation and sustainability, they help transform the construction sector by replacing conventional materials with eco-friendly alternatives that reduce carbon emissions. Their mission is to enable greener, faster, and more efficient building practices, creating long-term value for businesses while contributing to a more sustainable future.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.