Performance Marketing Executive (PPC - SEM Specialist)- Thane

Performance Marketing Executive (PPC - SEM Specialist) - Thane

1 Nos.
94134
Full Time
2.0 Year(s) To 6.0 Year(s)
4.00 LPA TO 6.00 LPA
Marketing / Advertising / MR / PR
Education/Teaching/Training/E-Learning/EdTech
Job Description:

We are having an urgent opening for the position Performance Marketing Executive (PPC - SEM Specialist)  at the Thane location.

 

  • Perform daily account management on Google Ads or other search platforms
  • Understand client goals, create and execute strategies to exceed defined goals
  • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
  • Manage a team of around 3 people
  • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Communication to team and management on project development, timelines, and results.
  • Work with leadership to explain and modify strategic plans
  • Understand and stay current on industry trends, competitive landscape, and internal product development efforts
  • Be responsible for Team Growth and planning personal development programs for subordinates.
  • Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
  • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
  • Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
  • Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets:

  • Proven 2- 4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
  • The ability to think creatively, own things and work independently in a fast-paced environment
  • A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
  • Ideal Candidate must have experience or running and optimizing Google & Facebook Ad campaigns for ed Tech/Education organizations. Must have atleast 2 years of experience.

Reasons of Rejections (Any Criteria Followed) | Deal Breakers | Parameters of Selection and Rejection:

  • The candidate must have only focused on Campaign Management, Google Ads & Meta Ads in the last 2 years
  • The candidate must have handled a monthly budget of at least 30-50 Lacs
  • The candidate must not have worked in Social Media or SEO in the last 2 years

 

Age criteria and Experience Criteria strictness

  • Age Criteria - No bar
  • Experience Criteria - At least 2 years of relevant experience of Google and Meta Ad Campaign Management


Any Targets for the position

  • Not exactly targets but performance will be measured on number of leads generated & ROAS
  • Other than Ed Tech Industry, which all industry can be taken into account
  • If not from edTech, the candidate must have good hands on experience of running Lead Gen Ads

 

 

Company Profile

The Organization was founded in 2012 is India's one of the most recommended --- training Inst---utes. We have experience of over 10+ years in --- training w---h qual---y --- and also provide 100% Job Guarantee to the students. They have trained about 12000+ students and have tie-ups w---h 1000+ companies. They have branches all over India and a team of experienced Full-Time corporate trainers.

Apply Now

  • Interested candidates are requested to apply for this job.
  • Recruiters will evaluate your candidature and will get in touch with you.

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