Digital Marketing Executive-Thane

Job Description:

Job Description-

• Looking for a person with excellent written and verbal communication and multitasking skills;
• Manage day to day social editorial calendar for social media channels and drive engagement;
• Must have knowledge of Instagram, Facebook, Youtube, LinkedIn, Pinterest, Twitter etc.;
• Responsible for planning, developing and implementing company's overall social media strategy in order to support and improve online presence and the overall digital marketing efforts;
• Keeping track of data and analyzing the performance of social media campaigns;
• Must create original content;
• Recommend improvements to increase performance and provide timely and detailed performance reports for different platforms;
• Work in partnership with internal team members;
• Analyze and report competitors activity;
• Follow branding guidelines, voice and tone to ensure all content posted is consistent;
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections with the brand.

Job Qualifications and Skill Sets :

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.