Social Media/Copywriter - Mumbai (WFH)

Job Description:

Responsibilities:

• Develop and execute social media strategies for the company and its clients across LinkedIn, Instagram, and other channels.
• Create engaging and informative content tailored to each platform.
• Write compelling copy for social media posts, ads, and marketing materials.
• Monitor and analyze social media performance using analytics tools.
• Stay updated with the latest trends in social media and fintech marketing.
• Collaborate with the creative team to produce high-quality content.
• Manage social media calendars and schedules.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 3 years of experience in social media management and copywriting.
• Understanding of fintech and personal finance topics.
• Excellent writing, editing, and communication skills.
• Proficiency in using social media management tools 
• Ability to create and curate visual content.
• Strong analytical skills to interpret social media metrics.
• Creativity and ability to think outside the box.

Preferred Skills:

• Experience working with financial services or fintech companies.
• Knowledge of SEO best practices.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).