Trade Marketing Manager (TMM) - Manufacturing Industry -Ludhiana
Job Description:
We have an urgent opening for the position of Trade Marketing Manager (TMM) for a reputed Manufacturing Industry for Ludhiana locations.
Job Description:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
- Leading and implementing Segment-specific marketing strategies and plans for assigned retailers, Wholesalers and Mechanics
- Conceptualizing and executing trade promotions and rolling out impactful campaigns
- Lead activation programs Advertising and Promotions Team to improve brand visibility in the market
- Visiting the points of sale regularly to ensure brand visibility and implementation effectiveness on the ground.
- Effective utilization of Van Promotion Budget/Infrastructure.
- Developing and implementing sales processes for the sales team. Visiting the market regularly to ensure effective implementation on the ground.
Qualifications:
- MBA/PGDM (Marketing) from a reputed college
- 2-3 years of experience as an ASM/BM in FMCG.
- 2 years of prior experience in Trade Marketing.
- Strong communication (verbal and written) & interpersonal skills
- Strong analytical skills
Key Skills :
Company Profile
The Organization began its journey in Ludhiana, ---, in the year 1974. In time, they advanced and became one of ---’s leading players in the bicycle tire category. The Organization has now expanded into the manufacturing of automobile tires. Today they are one among the top 5 bicycle tire industry leaders globally. The company has also become the largest producer and exporter of bicycle tires and tubes in ---. Their overseas marketing footprint is spread across Asia, Africa, the Americas, and Europe. 50 years ago, they started with Bicycle tyres have evolved beyond Automotive tyres and is now moving towards Truck Radial tyres. With a global presence in over 70 countries the Automotive Tyres division makes a wide range of tyres for Motorcycles, Scooters, Mopeds, E-Bikes, Three-Wheelers, E-Rickshaws, Ultra-Light Trucks and Tractors.
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