Social Media Manager - Fitness Industry-Delhi

Job Description:

 We have an urgent opening for the position of Social Media Manager for a reputed Company fitness Industry at the  Delhi location

Responsibility:

• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
• Designing monthly, quarterly, and yearly digital media strategy in line with the business objective.
• Designing end-to-end social media campaigns and strategizing brand building activities
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitor the company’s social media accounts and offer constructive interaction with users
• Create methods for finding and solving online customer reviews
• Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Need to be well versed with paid campaign promotions on Facebook, Twitter, LinkedIn, etc.
• Identifying opportunities for partnerships, in terms of social media & required content
• Management of various social media platforms and the content for the same
• Planning and execution of all communications and media actions on the social media platform
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis of the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis of the strategies implemented)
• Establish performance specifications, cost and price parameters, market applications, and sales estimates

Skills or Qualifications: 

• Bachelor’s Degree in Marketing, Communications, or related field
• 3+ years experience in social media management
• Exceptional multi-tasking skills
• Able to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) & Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage