Senior Graphic Designer, Mumbai

Job Description:

JOB DESCRIPTION – SENIOR GRAPHIC DESIGNER

Position: Senior Graphic Designer
Location: Mumbai
Department: Marketing / Brand
Reports To: Head of Marketing Strategy & Brand Innovation
Employment Type: Full-time
Experience:5–8 years, including at least 2–3 years in a senior/lead design capacity
(agency, D2C brand). Bachelor of Fine Arts in Graphic Design, Fine Arts or
related field.
Salary: INR 9–14 LPA
Work Mode: (on-site/hybrid; site visits for shoots, activations, and installations)
Industry: Real Estate – Plotted Lands, Residential and Commercial

Role Purpose & Mandate

The mandate breaks into pillars:

1. Visual Brand Craft — Translate Company project briefs into high-end brand identities, marketing campaigns,
and physical environment graphics. Create distinctive, category-breaking visual work across every campaign and
touchpoint, with creative-led, out-of-the-box thinking that breaks pre-established standards for real estate
marketing.
2. Cross-Format Execution — Design with equal fluency across digital (social media grid layouts, motion graphics)
and physical (briefing presentations, concepts and layouts, site branding, brochures, site signage) spaces,
bringing creative thinking into reality across both.
3. Design Systems & Governance — Build and protect a scalable visual identity system and template library so
brand quality holds at speed, across sub-brands and vendors.
4. Creative Partnership — Work as a creative bridge between the Design team, Architecture team, External
freelance artists and Marketing Strategist to bring our creative briefs into life digitally and in print.

Detailed Scope of Work

1.1 External Marketing Design
Campaign & Launch Design

• Design visual systems based on creative briefs for project launches — brochures, hoardings, digital creatives,
sales collateral, site branding.

• Convert brand strategy and creative concepts into distinctive, on-brand visual executions across every format
and channel.

Physical & On-Ground Design

• Design site branding, sales-lounge experience, signage, hoardings, exhibition booths, and channel-partner
collateral.
• Ensure design consistency from the first digital touchpoint through to the physical site experience.

1.2 Internal & Brand Governance

• Maintain and evolve company's visual identity system — logo usage, typography, colour, imagery style —
• Act as design quality gatekeeper for all external and internal creative output, including agency and freelancer
deliverables.
• Support HR and leadership with internal-facing creative for onboarding, recognition, and culture-building moments.

Candidate Profile —
Must-Have & Differentiating Credentials Non-Negotiable Requirements
• 5–8 years in graphic design, with at least 2–3 years in a senior or lead design capacity (agency, D2C brand, or developer marketing function).
• Bachelor of Fine Arts in Graphic Design, Fine Arts or related field.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Working knowledge of After Effects or basic motion design is a strong plus.
• Strong leadership skills and a growth mindset, with the proven ability to work with multiple creative ideas and individuals at once — able to bring creative thinking into reality across both digital and physical spaces.
• Comfort managing several concurrent projects and stakeholder inputs under tight, real-estate-launch timelines.

Explicitly Not the Fit
• A purely production-oriented designer who needs a fully-specified, literal brief with no room for creative interpretation.
• Someone whose "creative" work is limited to resizing and re-templating agency-supplied layouts.
• Someone uncomfortable working directly within a lean, founder-led team without a large creative department around them.