Senior Graphic Designer, Mumbai

Job Description:

JOB DESCRIPTION – SENIOR GRAPHIC DESIGNER

Position: Senior Graphic Designer
Location: Mumbai
Department: Marketing / Brand
Reports To: Head of Marketing Strategy & Brand Innovation
Employment Type: Full-time
Experience: 5–8 Years
Salary: INR 9–14 LPA
Work Mode: On-site / Hybrid
Industry: Real Estate – Plotted Lands, Residential and Commercial

ROLE PURPOSE

The Senior Graphic Designer will be responsible for developing and executing organization's gravisual language across digital and physical marketing channels. The role requires strong creative thinking, brand understanding, and the ability to develop distinctive design concepts that go beyond conventional real estate marketing.

The role will work closely with the Marketing Strategist and Brand Copywriter to develop integrated campaigns where creative, copy, and strategy come together from the concept stage.

KEY RESPONSIBILITIES

1. External Marketing Design

Campaign and Launch Design

• Design end-to-end visual systems for real estate project launches, including brochures, hoardings, digital creatives, sales collateral, site branding, walkthroughs, and renders.

• Translate brand strategy and creative concepts into distinctive and consistent visual executions across multiple formats and channels.

• Develop innovative and category-differentiating campaign concepts in collaboration with the Marketing Strategist and Brand Copywriter.

• Own the visual design and creative execution for major marketing campaigns and project launches.

Digital and Performance Design

• Design high-quality static and motion creatives for paid social, display, and programmatic campaigns.

• Develop and maintain design templates and systems that enable the performance marketing team to execute campaigns efficiently while maintaining brand consistency.

• Collaborate with Digital and Performance Marketing teams on creative testing and optimization.

• Use campaign performance indicators such as CTR and CPL to understand and improve creative direction.

Physical and On-Ground Design

• Design site branding, sales lounge experiences, signage, hoardings, exhibition booths, and channel partner collateral.

• Ensure consistent brand communication across digital platforms and physical project sites.

• Support creative requirements for events, activations, installations, and marketing initiatives.

2. Brand Governance and Internal Design

• Maintain and evolve Goyal Realty's visual identity across logo usage, typography, colour, imagery, and overall design language.

• Ensure consistency of the visual identity across different projects, sub-brands, agencies, freelancers, and vendors.

• Build and manage scalable design template libraries.

• Develop and maintain brand guidelines and design documentation.

• Review creative outputs from agencies and freelancers and act as the design quality gatekeeper.

• Support HR and leadership teams with internal creative requirements for onboarding, employee recognition, culture initiatives, and internal communication.

CANDIDATE PROFILE

Must-Have Requirements

• 5–8 years of professional experience in graphic design.

• Minimum 2–3 years of experience in a senior or lead design role.

• Experience in an agency, D2C brand, real estate developer, or similar marketing environment.

• Strong portfolio demonstrating both digital and physical design capabilities.

• Experience designing for social media, websites, performance marketing, print, signage, exhibitions, and site branding.

• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Strong proficiency in Figma.

• Working knowledge of After Effects or basic motion design is an advantage.

• Ability to translate brand strategy and copy into original and distinctive visual concepts.

• Strong creative thinking with the ability to challenge conventional design approaches.

• Ability to manage multiple projects, briefs, and stakeholder inputs simultaneously.

• Ability to work under tight deadlines, particularly during real estate project launches.

• Strong communication, collaboration, ownership, and problem-solving skills.

PREFERRED QUALIFICATIONS

• Experience in real estate, luxury, premium, or other high-consideration categories.

• Experience working with real estate developers or property brands.

• Exposure to AR, VR, 3D visualization, or immersive site experience design.

• Experience in motion graphics, reels editing, or short-form video production.

• Experience developing brand guidelines and design systems from scratch.

• Experience managing or mentoring junior designers, freelancers, or external creative agencies.

KEY COMPETENCIES

Visual Craft and Originality

• Ability to create distinctive and original visual concepts.

• Strong understanding of composition, typography, colour, imagery, and visual hierarchy.

• Ability to develop designs that stand apart from conventional real estate marketing.

Cross-Format Design

• Ability to design effectively across digital and physical formats.

• Experience with both digital campaigns and physical/site branding.

Brand Systems Thinking

• Ability to develop scalable design systems, templates, and brand guidelines.

• Strong understanding of brand consistency and governance.

Creative and Strategic Collaboration

• Ability to work closely with copywriters, marketing strategists, and business stakeholders.

• Ability to contribute to campaign ideation rather than only execute pre-defined briefs.

Speed and Ownership

• Ability to manage multiple concurrent projects and priorities.

• Strong ownership of projects from concept to final execution.

• Ability to maintain quality while working under tight deadlines.

LEADERSHIP AND WORKING STYLE

• Growth mindset with strong creative curiosity.

• Comfortable working in a lean, founder-led environment.

• Ability to independently manage projects from concept to execution.

• Comfortable collaborating with multiple internal and external stakeholders.

• Ability to mentor junior designers and coordinate with freelancers and agencies when required.

NOT A FIT FOR THIS ROLE

• Purely production-oriented designers who require fully specified briefs.

• Designers whose experience is primarily limited to resizing or re-templating existing layouts.

• Candidates without a strong creative portfolio.

• Candidates uncomfortable working in a lean, fast-paced, founder-led environment.

• Candidates with limited exposure to both digital and physical creative execution.