E-COMMERCE & Q-COMMERCE GROWTH LEAD

Job Description:

Role Summary

We are looking for a Growth & Performance Marketing Manager to own paid growth economics across e-commerce and quick-commerce platforms including Zepto, Blinkit, Instamart, Amazon, Flipkart, JioMart, and BigBasket. The role focuses on strategic budget allocation, incremental revenue and contribution, CAC efficiency, iROAS, LTV:CAC, and SKU × platform economics. The ideal candidate should be highly data-driven, commercially minded, and capable of independently deciding where to scale, hold, or cut investments to drive profitable incremental growth.

Job Summary

We are looking for an E-Commerce & Q-Commerce Growth Lead to own paid growth economics and optimise marketing investment across platforms including Zepto, Blinkit, Instamart, Amazon, Flipkart, JioMart, and BigBasket.

The role focuses on incremental, profitable growth—not campaign execution or platform-reported ROAS.

Key Responsibilities

• Own and allocate paid growth budgets across e-commerce and q-commerce platforms.
• Identify where incremental spend can generate the highest profitable growth.
• Analyse Marginal CAC, Incremental CAC, iROAS, MER, Incremental Contribution, CAC Payback, and LTV.
• Evaluate SKU × Platform economics, incrementality, saturation, and cannibalisation.
• Make independent SCALE / HOLD / CUT investment decisions.
• Reallocate budgets across platforms, SKUs, and campaigns based on marginal returns.
• Distinguish between platform-attributed and genuinely incremental revenue.
• Develop spend, revenue, and contribution forecasts.
• Provide data-backed recommendations for growth and budget allocation.

Required Skills & Experience

• 4–8 years of experience in e-commerce, q-commerce, growth, or performance marketing.
• Experience managing multi-platform e-commerce/q-commerce advertising spends.
• Experience with Amazon, Flipkart, Zepto, Blinkit, Instamart, JioMart, or BigBasket.
• Strong understanding of CAC, ROAS, iROAS, MER, contribution, payback, incrementality, and LTV.
• Strong analytical and commercial decision-making skills.
• Experience with budget allocation and marginal efficiency analysis.
• Advanced Excel/Google Sheets and data analysis skills preferred.

Ideal Candidate

• Thinks beyond platform-reported ROAS.
• Understands incremental revenue and marginal efficiency.
• Can independently allocate budgets across platforms and SKUs.
• Makes data-backed SCALE / HOLD / CUT decisions.
• Treats marketing spend as growth capital.

This is not a traditional Performance Marketing Execution role. It is a Growth Capital Allocation role focused on maximising incremental, profitable growth.