Marketing and PR specialist

Job Description:

Job Summary

We are looking for a creative and communication-driven Public Relations (PR) & Social Media Executive to strengthen the company's brand presence through strategic media relations, compelling content creation, and effective digital communication. The ideal candidate will be responsible for drafting press releases, articles, media communications, managing public relations activities, and overseeing the company's social media presence to enhance brand awareness and engagement.

Key Responsibilities

Public Relations

• Draft and distribute press releases, media notes, company announcements, and official statements.
• Write articles, feature stories, blogs, newsletters, speeches, and other corporate communication materials.
• Develop compelling content showcasing the company's projects, achievements, events, and milestones.
• Build and maintain strong relationships with journalists, editors, media houses, influencers, and PR agencies.
• Coordinate media interviews, press conferences, and public announcements.
• Identify opportunities for media coverage, thought leadership, and brand visibility.
• Monitor media coverage and prepare PR performance reports.
• Manage the company's public image and ensure consistent brand messaging across all external communications.
• Support crisis communication by drafting official responses and coordinating with management.
• Plan and execute PR campaigns for project launches, events, and corporate initiatives.

Social Media

• Manage the company's social media platform.
• Develop and execute monthly social media content calendars aligned with marketing objectives.
• Create engaging content such as posts, reels, stories, videos, and captions..
• Stay updated with industry trends, social media algorithms, and emerging digital marketing practices.
• Support paid social media campaigns and promotional activities when required.

Qualifications

• Bachelor's degree in Journalism, Mass Communication, Public Relations, Marketing, English, or a related field.
• 2–5 years of experience in Public Relations, Corporate Communications, Social Media Management, or Digital Marketing.