Marketing Head
Job Description:
Job Description:
Crescent Group is looking for an experienced Marketing Head from the Real Estate industry the ideal candidate should have strong expertise in real estate project launches, digital and offline marketing, and strategic campaign execution. Should be able to independently execute real estate project launches and channel partner (CP) meets. Familiarity with marketing dashboards and reporting tools preferred.
Roles & Responsibility
- Develop and execute Go-To-Market (GTM) strategies for real estate projects.
- Lead and manage 360-degree marketing campaigns across digital and offline channels.
- Drive brand positioning, visibility, and lead generation initiatives.
- Plan and execute project launch campaigns and promotional activities.
- Manage digital marketing, performance marketing, media planning and offline branding.
- Coordinate with agencies and internal teams for campaign execution.
- Monitor campaign performance and optimize marketing strategies based on market insights.
- Manage marketing budgets and ensure effective utilization of resources.
- Oversee on-ground marketing activities including site branding, outdoor media execution, and event setups to ensure strong project visibility and brand presence.
- Ensure timely follow-up of marketing activities to support overall project sales performance.
- Work closely with the Sales team to ensure lead quality, campaign effectiveness, and increased site visits and closures.
- Experience with CRM/lead management systems and campaign dashboards will be preferred.
- Prepare periodic marketing MIS, campaign performance reports, and budget utilization updates for management review.
Education
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. MBA in Marketing will be preferred.
Skills
- Strong experience in digital marketing platforms such as Google Ads, Meta Ads Manager, and Google Analytics.
Other Information
- Male Candidates Only.
- Candidates must be from a Real Estate background only.
- Candidates with good job stability are preferred.
- Candidates should currently be working as a Marketing Head.
- Preference will be given to candidates residing on the Western Line.
Company Profile
The Organization is a premier builder --- distinctive homes in some --- the finest locations in Mumbai. They have been actively involved in the areas --- property developments and construction for over 2 decades. Thier reputation is built on providing our customers with quality craftsmanship, innovative design and second-to-none after sales service. It is a reputation built brick by brick, home by home, in our single family and condominium home development. With having an edge over the residential projects now it has also diversified in building Commercial Complex. It manages a portfolio spanning across Residential, Commercial and Retail properties in Mumbai, the commercial capital --- India. Going forward, the company is continuously expanding its geographic base through acquisitions by leveraging on its established credentials.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.