Marketing Executive -Thane

Job Description:

Profile Summary

A dynamic and detail-oriented Marketing Executive specializing in the planning, coordination, and execution of corporate events, conferences, exhibitions, and webinars. Skilled in managing end-to-end event logistics, vendor coordination, audience engagement, and digital promotion to ensure successful brand visibility and lead generation. Adept at collaborating with cross-functional teams, managing event marketing campaigns, and leveraging digital platforms to maximize participation and ROI.

Key Responsibilities

Event & Conference Management

• Plan and execute corporate events, exhibitions, seminars, and conferences to enhance brand visibility and customer engagement.
• Coordinate event logistics including venue management, vendor coordination, booth setup, travel arrangements, and on-site execution.
• Manage participation in industry exhibitions and trade shows including stall design, promotional materials, and team coordination.
• Work closely with sales and product teams to ensure alignment of event objectives with business goals.

Webinar & Virtual Event Management

• Plan and organize webinars including topic development, speaker coordination, and audience engagement strategies.
• Manage webinar platforms including registrations, invitations, reminders, and post-event recordings.
• Coordinate with technical teams to ensure smooth execution of virtual events.
• Analyze webinar performance metrics such as attendance, engagement, and lead generation.

Marketing & Promotions

• Promote events and webinars through email campaigns, social media, and digital marketing channels.
• Create promotional content including event invitations, landing pages, social media posts, and email newsletters.
• Coordinate with design teams for event creatives, brochures, and marketing collateral.

Lead Generation & Follow-up

• Capture and manage event leads through CRM systems.
• Coordinate post-event follow-ups with the sales team to convert leads into business opportunities.
• Track and report event ROI and performance metrics.

Vendor & Stakeholder Coordination

• Liaise with vendors, agencies, and partners for event execution.
• Negotiate contracts with event service providers to optimize budgets.
• Manage relationships with speakers, industry partners, and sponsors.

Reporting & Analytics

• Prepare event reports including participation, leads generated, and overall impact.
• Analyze event performance and provide recommendations for future improvements.

Key Skills

• Event & Conference Management
• Webinar Planning & Virtual Event Platforms
• Vendor & Stakeholder Coordination
• Digital Marketing & Email Campaigns
• Lead Generation & CRM Management
• Budget Management & Negotiation
• Project Management & Multitasking
• Strong Communication & Presentation Skills

Tools & Platforms

• Webinar platforms (Zoom, Webex, Microsoft Teams, GoToWebinar)
• CRM tools (Salesforce, Zoho, HubSpot)
• Email marketing tools (Mailchimp, Sendinblue)
• Social media platforms for event promotion
• Event management software