Content Strategist – Instagram & Beauty Industry- Mumbai(Khar West)
Job Description:
Key Responsibilities
- Own and execute the content strategy across Instagram, YouTube, LinkedIn, and blog.
- Plan, schedule, and manage content calendars to drive engagement, leads, and brand growth.
- Build Instagram content funnels that drive consultations, bookings, and brand authority.
- Collaborate with video teams, editors, and founders for scripting, ideation, and storytelling.
- Repurpose long-form videos into short-form Reels, carousels, and viral Instagram content.
- Analyze and report on content performance, using insights to drive growth.
- Spot trends in the beauty and hair industry and create viral content hooks.
Must-Haves (Please Do Not Apply Without These):
- Minimum 2 years’ full-time experience as a content strategist or content manager in the beauty, salon, or hair loss space.
- Hands-on expertise with Instagram content (Reels, Stories, carousels) and a passion for creating viral posts.
- Proven track record with salon content, hair systems, or beauty industry brands.
- Fluent English, with basic Hindi/Hinglish (for relatable, audience-friendly content).
- Highly organized—strong with calendars, planning, and campaign execution.
- Basic knowledge of video editing and creative briefing (we have editors, but you must direct them).
- Must LOVE Instagram and content creation—this is not just a desk job!
Preferred (Bonus Points):
- Comfortable speaking on camera for Stories, Reels, or live videos.
- Experience managing influencer collaborations or brand partnerships.
- Experience with Canva, Notion, Trello, Google Docs/Sheets.
- Friendly, energetic personality—team player and audience favorite.
- Some knowledge of SEO for blogs and website content structuring.
Growth Path
Content Strategist → Senior Content Lead → Head of Content
Why Join Us?
- Huge creative freedom & space to experiment.
- Work directly with founders and top marketing minds.
- Be part of a Shark Tank-featured, rapidly scaling brand.
- Join a category-creating company changing India’s beauty industry.
Key Skills :
Company Profile
The organization creates handcrafted, customized non -surgical hair replacement systems along with customized hair texture and density, (exactly like your own hair), which are then grafted to your scalp. The hair systems are designed especially according to Indian hair texture, skin tone, and climate to make it look exactly like your scalp and hair. Hair loss can lower one’s self -confidence to a large extent and they believe every man deserves to feel good about himself. Thus, the non surgical hair replacement process is one that is affordable , painless and of the highest quality creating the look and feel of one’s own hair.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.