GM - Performance Marketing - Real Estate Industry - Navi Mumbai (CBD Belapur)
Job Description:
The GM – Performance Marketing will lead all digital performance marketing efforts for real estate sales, driving qualified leads through paid media, analytics, and funnel optimization. The role involves deep collaboration with sales, creative, and agency partners to maximize campaign ROI across channels like Google Ads, Meta, portals, and affiliate networks
Reports to: CMO
Department: Digital Marketing
- Own the digital performance marketing roadmap and budget across all real estate projects.
- Define lead generation strategies aligned with business and sales goals.
- Manage and mentor a team of digital marketers, analysts, and agency partners.
Campaign Management
- Plan, execute, and optimize multi-channel paid media campaigns (Google, Facebook/Instagram, YouTube, LinkedIn, Display, Programmatic).
- Oversee property listing strategies on portals like 99acres, MagicBricks, Housing.com.
- Monitor cost-per-lead (CPL), lead quality, and conversion rates in real time.
Analytics & Optimization
- Build real-time dashboards to track KPIs like CTR, CPL, ROI, funnel drop-off, and attribution.
- Use tools like Google Analytics, GA4, Meta Ads Manager, CRM, and Power BI to evaluate and
- Improve campaign performance.
- A/B test creatives, landing pages, ad formats, and audience targeting to drive continuous improvements.
Sales & Marketing Alignment
- Collaborate with the sales team to qualify leads, optimize follow-ups, and close feedback loops.
- Drive digital nurture journeys (email/SMS/WhatsApp automation) to increase site visits and bookings.
- Manage external agencies, content partners, and media platforms to deliver on time and within budget.
- Negotiate platform spends, partnerships, and media inventory with cost efficiency.
- 7+ years of experience in digital/performance marketing, with at least 3 years in a leadership role.
- Proven track record of managing multi-crore performance marketing budgets in real estate or
- similar high-ticket B2C industries.
- Deep expertise in Google Ads, Meta Ads, SEO/SEM, analytics, and CRM integration.
- Strong understanding of customer journeys in real estate: online leads to site visits to conversion.
- Excellent leadership, analytical, and communication skills.
- Experience working with marketing automation tools.
Key Skills :
Company Profile
The company is one of India’s fastest-growing real estate technology platforms, redefining the home-buying experience through innovation, data intelligence, and a deep understanding of India’s evolving real estate ecosystem. With a strong presence in primary, syndicate, mandate, and loan verticals, we are committed to delivering value to homebuyers, developers, channel partners, and financial institutions.
Apply Now
- Interested candidates are requested to apply for this job.
- Recruiters will evaluate your candidature and will get in touch with you.